Ficohsa Achieves Regional Leadership in MERCO 2025

Ficohsa strengthens its solid standing through its notable visibility in the MERCO 2025 rankings across Honduras, Guatemala, Panama, and El Salvador. This acknowledgement reaffirms the confidence of its principal stakeholders and highlights the effectiveness of management focused on sustainability and responsible growth in every country where it operates.

Being part of MERCO, among the most acclaimed corporate reputation monitors in Ibero-America, highlights the organization’s regional influence and underscores the steadiness of its business model, which is grounded in ethics, transparency, and innovation.

Regional Acknowledgment of the Group’s Companies

The group’s different companies were assessed across their individual markets, revealing the wide scope of their presence and the solid caliber of their institutional management.

• Honduras: Ficohsa is featured in the overall corporate ranking and in the sector-specific assessment that covers the banking and insurance industries. It also achieves a notable position in the ESG Ranking, which reviews environmental, social, and governance indicators.
• Guatemala: the local operation was added to the national general list as well as to the related sectoral ranking.
• Panama: Ficohsa is included in the country’s sector-focused ranking.
• El Salvador: ASESUISA, the group’s insurance subsidiary, gained a place in the general ranking and was recognized as a sector benchmark.

Active engagement across these markets demonstrates a reputation steadily forged over time, grounded in reliable service, constant innovation, and a commitment to generating shared value for customers, employees, suppliers, and surrounding communities.

Leaders honored for their exemplary leadership

The MERCO Leaders ranking recognizes the influence and track record of executives in the business world. Among those recognized are:

• Camilo Atala, president of Ficohsa, recognized as a prominent figure in both Honduras and the broader region.
• José Arturo Alvarado, CEO, and Thetey Martínez, general manager, featured among the Top 100 leaders in Honduras.
• Enzo Bizzarro, executive president of ASESUISA, highlighted within the Top 100 leaders in El Salvador.

These recognitions highlight the group’s leaders’ ability to build trust, drive economic development, and promote good business practices in the region.

Reputation as a strategic factor

MERCO evaluates companies using an independently audited multi-stakeholder methodology, taking into account the perceptions of executives, analysts, experts, and consumers. This approach allows for measuring reputation as a strategic asset that directly influences the sustainability and competitiveness of organizations.

Ficohsa’s position in the 2025 ranking highlights the steady work it performs throughout every country where it operates and its ongoing dedication to transparency, ethical business conduct, and sustainability.

Commitment to Central America and stakeholders

This recognition reflects the group’s long-term vision, centered on strengthening relationships with its stakeholders, expanding its regional presence, and contributing to the region’s economic and social development.

Through the integration of sound corporate standards and committed leadership, Ficohsa underscores its role in reinforcing business resilience and supporting economic stability across Central America, envisioning a future built on trust, innovation, and collective value.