Miami, Florida – June 24, 2019 — The International Summit on Neuromarketing and Neuro-Sales gathered marketing experts, communication planners, brand directors, designers, executives, and business owners for an intensive workshop focused on the use of neuroscience in business strategy and communication. The event included a main address by Spanish specialist Néstor Romero, a globally acclaimed researcher and advisor with experience in over 100 neuromarketing initiatives across different countries.
The symposium received formal recognition from the European Institute of Business and Economics (ISEEN) as well as the European Association of Neuromarketing (AEN), guaranteeing both academic excellence and practical significance for those attending. Each participant was awarded a digital certificate validated by both organizations.
Throughout this four-hour session, participants received an introduction to state-of-the-art neuromarketing tools and methods, alongside actual case studies from some leading neuromarketing labs in Europe. Romero provided a distinctive viewpoint on how neuroscience can impact consumer behavior, improve brand positioning, and boost sales through emotionally savvy marketing strategies.
This course was created for individuals seeking to take charge in the fields of communication, advertising, and corporate growth, blending scientific principles with practical knowledge. Graduates departed with the skills needed to apply neuroscience-based strategies that enhance brand loyalty and elevate customer satisfaction.
Néstor Romero is a Spanish engineer who graduated from the University of Córdoba and has vast knowledge in both neuromarketing and digital marketing. He is actively involved in managing digital initiatives in different countries and lectures at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Presently, he holds the position of President of the European Digital Marketing Association (AEMD) and Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
Thanks to his international expertise and skill in connecting theory with real-world applications, Romero’s presentation in Miami serves as a standard for those looking to revolutionize their marketing strategy using neuroscience.
