Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales brought together marketing professionals, communication strategists, brand managers, designers, executives, and entrepreneurs for an intensive training session on the application of neuroscience to business strategy and communication. The event featured a keynote presentation by Spanish expert Néstor Romero, an internationally recognized researcher and consultant with over 100 neuromarketing projects conducted across multiple countries.
The event received official approval from the European Institute of Business and Economics (ISEEN) along with the European Association of Neuromarketing (AEN), guaranteeing both scholarly excellence and practical importance for attendees. Each participant was awarded a digital certificate supported by both organizations.
During the four-hour session, attendees were introduced to cutting-edge neuromarketing tools and techniques, as well as real case studies from some of the most advanced neuromarketing laboratories in Europe. Romero offered a unique perspective on how neuroscience can influence consumer behavior, enhance brand positioning, and drive sales through emotionally intelligent marketing strategies.
The initiative was crafted for individuals aspiring to excel in the fields of communication, marketing, and business growth, merging a scientific base with practical knowledge. Attendees departed ready to apply brain-based techniques to enhance brand allegiance and elevate the consumer experience.
Néstor Romero is an engineer from Spain who graduated from the University of Córdoba, boasting significant knowledge in neuromarketing and digital marketing. He actively oversees digital initiatives in numerous nations and imparts knowledge at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Currently, he is the President of the European Digital Marketing Association (AEMD) and also serves as the Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
With his global experience and ability to bridge theory and practice, Romero’s session in Miami stands as a benchmark for professionals seeking to transform their marketing approach through neuroscience.
